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Lessons from Using Generative AI for Heatmaps and Design Decisions The main reason for writing this blog is that one of my mentees was...

A data-driven approach using heatmaps, heuristic evaluation, and user testing to improve engagement and usability. Intoday’s...

My ParDreamin session on Dark Mode is now available for streaming. ParDreamin’ 2021 session recording Download slides here ! Abstract...

I’m presenting at Twin Cities Pardot User Group #TrailblazerCommunity Please check out my recent article about Dark mode mailers . Thank...

I designed many mailers/newsletters which the main goal is to increase the click-through rate

With the COVID-19 pandemic, more people are WFH and months into our new norm, do we still feel the same about WFH?

Let’s learn how we can make our mailers dark mode friendly from my research findings and experiments.